Welcome to The Crew
“Where digital strategy meets real storytelling.”
Creative direction, content production, and community building for brands that care about impact.
About Me.
Head of the crew
Hi, I’m Keyanna Mckenzie — a content producer, creative director, and founder of The Crew.
I help fashion, beauty, and wellness brands turn creative chaos into powerful campaigns that actually convert.
Whether I’m behind the camera, on set, or crafting digital strategy, I bring structure, soul, and storytelling to every project.
““An artist’s duty, as far as I’m concerned, is to reflect the times””
The Crew, A Creative Studio
The Crew is a boutique creative studio led by Keyanna Mckenzie, specializing in content production, campaign strategy, and digital storytelling.
While I operate as a solo creative director for most projects, I’ve built a trusted network of photographers, videographers, editors, and producers I can bring on as needed — allowing me to scale up for full-service production when the vision calls for more. Whether it’s a branded campaign, event coverage, or influencer-led content, The Crew is designed to flex between intimate collaborations and large-scale executions — always rooted in strategy, soul, and sharp visuals.
Get in Touch!
Schedule a Free 20-Minute Consultation
Let’s discuss your goals and map out the next steps to bring your content to the next level.
