Welcome to The Crew
“Where digital strategy meets real storytelling.”
Creative direction, content production, and community building for brands that care about impact.
About Me.
Head of the crew
Hi, I’m Keyanna Mckenzie — a content producer, creative director, and founder of The Crew.
I help fashion, beauty, and wellness brands turn creative chaos into powerful campaigns that actually convert.
Whether I’m behind the camera, on set, or crafting digital strategy, I bring structure, soul, and storytelling to every project.
“An artist’s duty, as far as I’m concerned, is to reflect the times”
The Crew, A Creative Studio
The Crew is a boutique creative studio led by Keyanna Mckenzie, specializing in content production, campaign strategy, and digital storytelling.
While I operate as a solo creative director for most projects, I’ve built a trusted network of photographers, videographers, editors, and producers I can bring on as needed — allowing me to scale up for full-service production when the vision calls for more. Whether it’s a branded campaign, event coverage, or influencer-led content, The Crew is designed to flex between intimate collaborations and large-scale executions — always rooted in strategy, soul, and sharp visuals.
The Blow Up Bar – Client Archetypes
I ideated this campaign to spotlight the diversity of real women who walk into the salon—each with a different story, texture, and reason for showing up.
Concept: Showcase range and relatability across race, hair type, and lifestyle.
Creative Direction: Designed as a cinematic series that merges beauty storytelling with brand psychology.
Impact: Helped the client reach 45K+ views, 230+ saves, and a 30% rise in inquiries in the first week.
Why It Matters: Representation isn’t a trend—it’s strategy. This reel became proof that inclusion drives engagement and sales.
Say Ahhh Pediatrics – Parent Prep & Special Needs Care
This reel introduced the heart behind Say Ahhh Pediatric Dentistry, highlighting how the team guides parents in preparing their children especially those with unique sensory or developmental needs — for comfortable dental visits.
Concept: Translate medical expertise into relatable, digestible storytelling that empowers families.
Creative Direction: Warm lighting, calm pacing, and real patient interactions to demystify pediatric care.
Impact: Earned 50K+ organic views, strengthened trust in the brand, and became one of their most-shared educational videos.
Why It Matters: Representation in healthcare isn’t just visual — it’s emotional. This reel helps families feel seen, informed, and supported before they ever walk in the door.
Lilly’s Kloset – Original E-Commerce Campaign
Before launching my agency, I served as Content Lead at Lilly’s Kloset, where I developed the brand’s signature story-driven fashion reels that turned online browsing into emotional connection.
Concept: Capture the confidence and attitude of the modern woman through cinematic styling and transitions that feel aspirational yet attainable.
Creative Direction: Blended runway-level visuals with influencer-style storytelling to humanize the brand.
Impact: Generated 70K+ views across platforms, boosted conversion by 25%, and helped position Lilly’s Kloset as a top e-commerce fashion name in the South.
Why It Matters: This project shaped my creative DNA — merging style, narrative, and production to create brand identity through emotion.
Get in Touch!
Schedule a Free 20-Minute Consultation
Let’s discuss your goals and map out the next steps to bring your content to the next level.
